2/29/2024 0 Comments Free Ridiculous Fishing EXThey have been tracking the charts of 47 app stores around the world and manually analysing and classifying Top 100 games into genres. We worked with AppMagic who are an app store revenue and download estimator to assess the growth and proliferation of HyperCasual games. The very best games blend the ad experience and mechanics together and create fast, simple games that appeal to the broadest audience of players. HyperCasual games are truly free to play, you pay with your time and eyeballs when you watch an ad, but you’re never asked, forced or limited by gameplay by your inability to purchase a currency or speed up a timer. Generating profits from any ad network, offer wall or affiliate scheme – anything not directly paid for by the gamer. I would define a HyperCasual game as: any game that relies on 95% of its revenue from ad monetization. It is in fact a business model.Ī hugely successful business model at that. The greatest trick HyperCasual ever pulled was convincing the world it was a genre. HyperCasual is a business model, not a genre. If you want to read more about the Mechanics of HyperCasual or How Voodoo dominated the category in 2018. In this article we will investigate how that market has grown and potentially where it will continue in 2020. HyperCasual as a market has grown from strength to strength over the last 3 years and for all the naysayers that the genre has peaked and is now in decline, I say “Simplicity is the ultimate sophistication.” The simplicity of the titles and the scale of audience is both shocking and inspiring. When you download a game about Ironing, Coloured Sand or WaterSlides you wouldn’t expect them to be the most popular games on the store, downloaded up to 20 million times in a month. HyperCasual is a perplexing genre for many creators of mobile games.
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